ILLAMASQUA Human Fundamentalism Collection SS12

Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.

We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it. We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.” — Alex Box, Illamasqua Creative Director.

Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiraling from rich metallic to pale matte shades. This is nonconformity at its most fundamental. At its unpredictable best.

”Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints.” — David Horne, Illamasqua Director of New Product Development.

Illamasqua Lipstick in Apocalips

Human Fundamentalism Collection is available for pre-order & will be available at illamasqua.com  from 15th March '12. Illamasqua also ships worldwide.

Aren't all the looks mind-blowing?! I want Apocalips :)

♥ Cynthia Z *.*