So, so popular that they don't need to sell on their own website anymore, it seems. Just straight to Wholesale - bulk sales, bulk profits.
I first spotted this on Korean drama series, 'Love ft Marriage & Divorce' in 2021 - which, by the way, ruined Season 2 (or was it 3?) for me because they changed most of the actors & it felt like a completely different show!
After that, I started seeing it often online. Apparently, it's been featured on many more Korean drama series - the advertisement platform where new beauty products go straight from 0 → HERO.
I'm talking about the Kahi Wrinkle Bounce Multi Balm Stick.....
Yes, it is bigger than a standard lipstick.